What has been known as General Motors Place in Vancouver since 1995 will now be known as Rogers Arena. That's right, in TELUS' own backyard, Rogers snuck in and purchased the name of GM Place after the contract with General Motors expired.
The deal reportedly involves communications rights as well, while GM will continue to have contests and other tidbits within the arena itself.
As the Globe and Mail reports, Rogers becomes the first company in Canucks history to have partnered on arena naming rights, telecommunications sponsorship and broadcast rights, via Rogers Sportsnet, at one time. The Canucks said Rogers would work with them on “new and innovative” ways to connect with fans.